Velo Coffee has designed fully recyclable bags specifically for Tesco customers
A chance encounter at the Blas na hÉireann awards in Dingle has led to Velo Coffee Roasters, a Cork-based coffee roastery securing a listing with Tesco Ireland. The company, founded in 2017 by Rob Horgan, will supply nine coffee products to select* Tesco stores across Ireland. It has been an exciting journey for the Irish roastery which has seen interest in its brand grow in leaps and bounds over the past several months.
With recyclable packaging and Rainforest Alliance certified coffee, Velo Coffee Roasters is committed to promoting sustainability within its business and the industry. Sustainability is a passion shared by Tesco, which recently announced it is the first Irish retailer to recycle soft plastics for customers.
In preparation for this listing, Velo Coffee has designed a new range of fully recyclable coffee bags. This sets an industry standard as they are the first range of coffee bags available on retail shelves in Ireland to be completely recyclable.
Rob Horgan, CEO of Velo Coffee Roasters said: “Irish products and coffee are seeing particular growth over the last few months and we’re delighted to be a part of this trend. Tesco is known for supporting high-quality Irish products and alongside their sustainability credentials, we’re delighted that they recognised our passion for innovation in these spaces. We are thrilled to introduce our award-winning coffee to Tesco Ireland customers across Ireland.”
Richard Wood, Category Director, Tesco Ireland added: “There’s so much innovation in Ireland and at Tesco, we are always looking to work with Irish producers who are producing high-quality products. I’m delighted to see the partnership with Velo come to fruition and I’m looking forward to seeing the coffee on shelves this week.”
The listing with Tesco is another fantastic step for the local Cork company, which employs 12 people in the county.
Velo’s award-winning coffee has Four Blas na hÉireann Food Awards, including a Gold and two Great Taste stars, proud accolades for everyone involved in the company
Link to press photos below. Released by Clare Keogh 28/07/21.